Feels Strikes Gold: Redefining Innovation at the GEMA Awards Latin America Copy

We are incredibly proud to announce that Feels has taken home the top prize at the GEMA Awards Latin America. Competing in the "Best Use of Technology/Innovation" category, our work on the Teletón 2024 opening—which brought a 1978 version of Don Francisco back to life through AI—was awarded GOLD, followed by the silver-winning Olympic Virtual Production by O Globo.

Why This Matters

For everyone at Feels, this award is more than just a trophy; it is a validation of our mission to merge human emotion with the frontiers of technology. Being recognized by the Global Entertainment Marketing Academy (GEMA)—an institution that celebrates the minds shaping the future of film, TV, and streaming—places our studio at the heart of the global conversation on entertainment innovation.

A Partnership Built on Trust

This achievement would not have been possible without the unwavering support of Fundación Teletón. We want to express our deepest gratitude for their trust. It takes courage to greenlight a project that relies on emerging technologies like Deepfake and AI voice cloning for such a high-stakes, iconic moment in Chilean television. This Gold belongs to that shared vision.

"This win represents our relentless drive to keep surprising audiences. We don't just use technology for the sake of it; we use it to tell stories that were previously impossible to tell."

About the GEMA Awards

The Global Entertainment Marketing Academy honors the creative and strategic minds behind the most unforgettable moments in entertainment. Across film, sports, music, and gaming, GEMA celebrates campaigns that foster cultural dialogue and drive the success of content in all its forms. At GEMA, marketing takes center stage, honoring the visionaries who don't just support entertainment—they shape it.

Looking Ahead

Winning Gold against world-class competitors fuels our passion to keep pushing boundaries. Whether it’s through AI, virtual production, or new narrative formats, Feels and Estudio Astro remain committed to being at the vanguard of the audiovisual industry.

The future of storytelling is here, and we are just getting started.