The Government of Chile and the BBDO agency invited us to produce a very powerful idea: a prevention campaign against accidents linked to the concerning figures of alcohol consumption during the national holidays.
To achieve this, we built a village made of roadside shrines (animitas), a popular expression that honors the memory of those who tragically lost their lives on the road.
We used 3D modeling and shrine scanning techniques together with the Artificial Intelligence of ASTRO Studio.
- CREDITS -
Dirección: Seba Collazo
Producción Ejecutiva: Mauricio Arriagada
Ilustración y story: Cristián Montés
Scouting documental fotográfico: Tomás Encina
3D Team: Julio Bahamonde, Francisco Vásquez, Eduardo Squella, Benoit Leonard
AI Team: Seba Collazo, Juve Alarcón
Maquetas: Rodrigo Miranda
Props: Johanna Mora
Montaje: Juve Alarcón
Corrección de Color: Javier Sanchez
Música y SFX: Clio
Tonada: Daniel Muñoz
Equipo BBDO:
Director Creativo: Matías Jorquera / Marcelo Soler
Director de Arte: Fabián Martínez / Belén Tapia / Valentín López / Ignacia Iniescar / Marco Moreno / Constanza Galaz
Ejecutivo de Cuentas: Andrea Pirela / Camila Venegas / Paulina Sánchez
Productora: Nena Walker y Andrea Yaquich
