Escudo / IDS

Escudo / IDS

Our friend of Loca Santiago Agency invited us to create the new branding campaign of the chilean beer ´Escudo´. For decades this brand is synonym of youth and energy with a rocker aesthetic.

This time the challenge was explore new languages to transmit these attributes. Two TV commercials, one inspired by the eagle of its label. The another one talk about the golden moments when you live fully.

The music was very important, for this project we were helped by Miranda y Tobar.