A high-impact, premium commercial launch for the supernatural thriller "Beyond You," featuring Mexico’s most prestigious actors for the US and Latin American markets.
(CLIENT)
VIX / TELEVISA UNIVISION
(SERVICES)
Design
Motion Design
The challenge was to create a launch piece that captured the supernatural mystery and suspense of the series without losing focus on its prestigious cast. We had to speak simultaneously to Hispanic audiences in the US, Puerto Rico, and Latin America, requiring a "premium streaming" international aesthetic. The goal was to condense the story's dramatic intensity into a high-impact commercial that raised audience expectations from the very first second.
We developed a sophisticated art direction using contrast and atmosphere to evoke the supernatural. We implemented rhythmic editing techniques and advanced post-production to integrate high-stakes emotional scenes with minimalist yet impactful graphics. Working with Mexico's most recognized actors, we applied cinematic color grading that highlights the production value, ensuring every frame conveyed the weight and mystique of the "Beyond You" series.
The campaign was a strategic success across multiple territories, establishing the premiere of "Beyond You" as one of the most talked-about releases on the platform. We delivered a visually powerful piece that not only introduced the leads but established a unique visual tone for the franchise. The commercial resonated strongly in target markets, reinforcing TelevisaUnivision's position as a leader in high-quality content for the global Spanish-speaking audience.
