The main challenge in VIVO / Tapa Block was translating the core idea into a clear and memorable visual piece while balancing craft, timing, and brand expectations. The project needed to feel distinctive, emotionally sharp, and polished enough to work across presentation, digital, and campaign contexts.

FEELS approached VIVO / Tapa Block with a focused visual direction, streamlined storytelling, and a production workflow designed to keep every frame intentional. The final execution combines strong art direction, motion sensitivity, and a flexible design system that supports the project across multiple formats.