TVN is a fundamental brand in Chilean television, being a public channel with a rich history. Taking charge of its image and screen renewal has been a tremendous pleasure.

We freed its logo from the red box that had confined it for decades, and through an abstraction of its typography, we turned it into a line, reminiscent of the length of Chile itself. This line is capable of traversing every aspect of what it means to be Chilean, fulfilling the mission of connecting its people around entertaining, informative, and relevant public television.

The development involved refining the branding and creating and implementing screen elements that reflect the brand in its broadcasts."

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