An emotional journey using AI to reunite the original 1978 Don Francisco with his present-day self, celebrating 46 years of Chile's greatest solidarity crusade.
(CLIENT)
Fundación Teletón
(SERVICES)
AI
VFX
Live action
Production design
The technical and ethical challenge was immense: recreating with absolute fidelity the Don Francisco of 1978, capturing not only his youthful physiognomy but also his original timidity and energy. We had the responsibility of treating a national icon with the utmost respect, ensuring the encounter between the 25-year-old Mario and his present-day self felt organic, believable, and, above all, deeply moving for an audience of millions.
We utilized advanced Artificial Intelligence and digital face reconstruction techniques to "de-age" Don Francisco. Through a Machine Learning process based on 1978 historical archives, we successfully generated a high-fidelity digital human model. We combined this technology with meticulous visual compositing and color grading to integrate aesthetics from different eras, allowing both characters to interact in the same space in a magical and realistic way.
The video became the most iconic moment of the Teletón 2024 opening, achieving immediate virality and unanimous acclaim from critics and the public. By building this emotional bridge between past and present, we successfully reactivated the campaign's spirit, boosting fundraising and proving that cutting-edge technology can touch the most sensitive chords of an entire nation.
84
Rating points
3
Interviews about the project in national television
416M
Earning media
