High-end VFX and CGI for a heartwarming social campaign, where toys come to life at an epic scale to celebrate the power of donation.
(CLIENT)
PARIS / BBDO
(SERVICES)
3D
VFX
Animation
Character design
The challenge was to bring children's boundless imagination to life through international-level visual effects. We had to integrate giant robots and flying sequences into everyday environments, making the fantastic feel real while maintaining the playful aesthetic of toys. The technical complexity lay in the perfect interaction between child actors and computer-generated elements (CGI), ensuring that the scale and weight of the digital objects were credible in every frame.
We implemented an advanced CGI workflow, developing detailed 3D models of giant robots inspired by classic toys. We used matchmoving and fluid/particle simulation techniques for the flying scenes, ensuring that the integration with the filmed footage was invisible. Through meticulous digital compositing and cinematic color grading, we enabled the children to interact with an epic-scale fantasy world, transforming the act of donating into an unforgettable visual adventure.
The result was a visually spectacular campaign that successfully amplified Cencosud's social message of toy donation. The piece captured the attention of both adults and children, becoming a benchmark for how high-quality CGI can empower a solidarity cause. FEELS' execution elevated the narrative by BBDO and Primo Content, achieving a massive impact and a deep emotional connection through visual wonder.
