High-fidelity 3D character development and CGI for Disney’s 100th-anniversary celebration, bringing global icons to life for Chile’s most massive street parade.
(CLIENT)
PARIS / BBDO
(SERVICES)
3D
VFX
Design
The challenge was monumental: working under the direct supervision of Disney’s headquarters to recreate their most iconic characters for their centennial. We had to ensure absolute technical and aesthetic fidelity for legends like Mickey Mouse, Spiderman, and Grogu, meeting the rigorous approval standards of Disney, Pixar, Marvel, and Lucasfilm. This wasn’t just about modeling; it was about visualizing how these figures would come to life as giant balloons for international parades and in high-definition advertising assets.
We mobilized our 3D team for months to develop high-complexity models following each studio's official style guides. We implemented a CGI and post-production pipeline that allowed the characters to be adapted across various formats: from technical visualization for balloon manufacturing in Miami and London to ultra-high-fidelity rendering for print and TV spots. We fused technique and art so that every texture, color, and gesture respected the century-long legacy of these stories.
The result was a magical celebration that captivated the streets of Santiago and achieved global resonance. We delivered flawless representations that earned validation from the world’s most demanding studios, positioning FEELS as a technical partner capable of handling global franchises. The rendered assets fueled comprehensive campaigns across television, out-of-home, and digital platforms, achieving perfect visual coherence between Disney’s magic and the Paris brand.
Solutions
