Character design and 3D animation for Paris.cl, featuring agile, heroic delivery boxes that overcome any obstacle to guarantee 24-hour delivery.
(CLIENT)
PARIS / BBDO
(SERVICES)
Character design
3D
VFX
Animation
The challenge proposed by BBDO was to personify the speed and efficiency of Paris.cl. How do you turn a cardboard box—a rigid, everyday object—into an agile, likable character capable of physical feats? The goal was to make these characters feel "alive" and heroic, overcoming urban obstacles in a live-action environment while maintaining visual credibility and fluidity in every movement.
We led the entire process starting from Character Design, giving the boxes limbs and joints that allowed for parkour-like movements and extreme agility. We developed detailed 3D models with realistic cardboard textures and integrated them into filmed scenes using advanced tracking and compositing techniques. This VFX integration allowed the characters to interact seamlessly with the real world, turning every delivery into a high-speed, cinematic mini-adventure.
The campaign successfully gave a dynamic and human face to Paris's logistics service, setting it apart from the competition through humor and action. The "Delivery Runners" became a symbol of consumer trust, proving that no barrier is too big to fulfill the 24-hour promise. FEELS' technical execution allowed a simple box to transform into a memorable and highly versatile brand asset across multiple platforms.
