A lightning-fast, two-week campaign for Paris. The Cajines come to life through an innovative fusion of 3D, VFX, and AI.
(CLIENT)
Paris
(SERVICES)
3D
Animation
Production design
VFX
AI
The primary challenge was delivering a visually spectacular, highly produced commercial within an exceptionally tight two-week deadline. The ambitious script required us to place the brand’s iconic Cajines into a diverse array of complex scenarios alongside a large cast of characters. Achieving this level of cinematic scale, character integration, and narrative depth under such aggressive time constraints meant that a traditional production workflow would not be fast enough, demanding an entirely innovative approach.
To meet these demanding requirements, we engineered a sophisticated, multi-tiered production pipeline. We began by utilizing 3D animation blockouts to establish a rigorous and consistent visual narrative, locking in camera movements, angles, and overall pacing. For the art direction, we generated precise key-pose frames rendered in V-Ray, which served as a solid structural foundation. This innovative framework allowed us to harness an advanced Artificial Intelligence generation model as our primary render engine, seamlessly blending traditional 3D techniques with cutting-edge AI to craft the final aesthetic.
The final product is a dynamic and visually striking piece that perfectly matches the high-octane energy of Bonnie Tyler’s classic hit. Despite the unconventional and fast-paced workflow, the team achieved remarkable visual consistency, ensuring the Cajines remained completely coherent with the fully 3D versions the audience had previously come to love. Ultimately, this flawless execution resulted in a highly successful campaign, leaving both the agency and the client absolutely thrilled with the outcome.
