MISION / Red blend

MISION / Red blend

MISION / Red blend

A high-speed sensory journey through the flavors and textures of the new Misión Red Blend, using motion control and invisible CGI.

(CLIENT)

MISIONES DE RENGO / REDON

(TIMELINE)

1 month

(YEAR)

2022

(SERVICES)

Live action

3D

VFX

Production design

Overview.

Overview.

The challenge was translating the complexity of a blend into an immersive visual experience that went beyond a simple product shot. We had to capture the essence of the wine—its nuances, body, and elegance—with absolute precision. The technical challenge lay in coordinating complex camera choreographies with the unpredictable behavior of liquids at high speed, ensuring every drop and every bottle reflection felt epic and perfectly controlled.

We used a robot-controlled camera (Motion Control) to achieve precise, repeatable movements, allowing us to film the wine at ultra-high speed on a green screen. We applied what we call "Invisible CGI": digital effects and post-production touch-ups so realistic they blend seamlessly with the footage, enhancing the glass texture and liquid fluidity without the viewer perceiving the technological intervention. The result is a hybrid piece where engineering and art unite to celebrate flavor.

Results.

Results.

We achieved a visually sophisticated piece that elevates Misión Red Blend's positioning in the premium market. The campaign stands out for its flawless fluidity that hypnotizes the viewer, transforming the wine into an object of desire. The precision of the movement and the quality of the digital integration consolidated Misiones de Rengo as an innovative brand that cares for every detail of its visual narrative, achieving high impact across digital platforms and television.

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!