It was a privilege for Feels to collaborate on the promotional campaign for the third season of this hit HBO Latin America series. Working closely with the HBO marketing team, we developed the On-Air graphic treatment and the overall visual concept, using the game of chess as a strategic foundation for the campaign’s communication.

Boasting high production values and filmed on location in Mexico, the series follows the lives of several women incarcerated for various reasons. The story unfolds within a Mexico City prison, where a power struggle erupts between Teresa Lagos and Federico Márquez as they clash over their competing agendas. Within these walls, the gripping lives of characters like La Bambi, La Colombiana, and Lorena Guerra converge.