Once again, our friends at McCann invited us to collaborate on Entel’s New Year’s greeting to the country. What makes this project so thrilling is its timing: the video airs exactly one minute before midnight. It is broadcast simultaneously on the massive Entel Tower screen in Santiago, live on Canal 13, and across all the main screens at the city’s fireworks show. Being responsible for setting that final, motivating tone just seconds before the New Year’s countdown is a huge honor.