El Canal del Fútbol (CDF) invited us to develop a concept that would turn the broadcasts of Chilean football into a celebration. Thus, we created the brand concept "Nuestra Fiesta del Fútbol" (Our Football Festival). We studied the broadcasts and realized it was necessary to enhance a sense of belonging, where the fans' relationship with their clubs took center stage. We envisioned the championship as a festival where all the team colors coexist joyfully, with a strong sense of belonging and Chilean identity, making it a celebration from Arica to Antarctica.

We developed a brand, an opening, music, and the complete graphic package for the championship.