Visual identity for the European debut of the pioneering channel in classical music, 4K art, and immersive sound.
(CLIENT)
Eurochannel
(SERVICES)
Branding
Strategy
Motion Design
Allegro entrusted us with the on-air branding for their ambitious European launch. The challenge was immense: designing the visual identity for the first television channel to fuse the best of classical music and art in 4K format, 50 fps and Dolby Atmos sound. We had to create an aesthetic that matched this technological and artistic milestone for its debut in demanding markets such as France and Spain.
To reflect such an immersive proposal, we built a dreamlike universe inspired by the fine arts. We fused advanced animation with artificial intelligence to generate surreal environments where opera, ballet, and classical music flow freely across the screen. We developed a series of disruptive IDs and an editorial graphic package designed to guide the viewer organically and sophisticatedly throughout the broadcast.
The February 2026 launch was a resounding success, earning praise from specialized critics in France. The signal immediately integrated with leading operators like Orange and is already preparing its expansion across the rest of the European Union, solidifying Allegro as an industry benchmark.
