Visual effects and 3D character development for Airalo's Latin American debut, featuring the "Roaming Killer"—the monster eating your travel budget.
(CLIENT)
Airalo
(SERVICES)
3D
VFX
The challenge was to translate an abstract and annoying concept like "excessive roaming charges" into a physical, charismatic, and deceptive character. We had to create the "Roaming Killer"—a money-eating creature that needed to feel organically integrated into the real world. The technical challenge was ensuring this character interacted naturally with the actors in a filmed environment, maintaining a balance between a fun design and a clear visual threat.
We led the full creative process of the character: from the initial design sketches and concept art to 3D modeling, texturing, and rigging. We provided on-set VFX supervision alongside Nico Stein and Roommates to ensure that lighting and tracking data allowed for a perfect integration in post-production. The result is a hybrid workflow where 3D animation and live-action converge to bring a fun and technologically flawless narrative to life.
The campaign achieved an immediate visual impact, giving a memorable face to a common problem for travelers across Latin America. Thanks to the personality of the character developed by FEELS, Airalo’s message of savings became highly digestible and viral. The result was a high-energy piece that successfully positioned the eSIM service as the hero coming to rescue the users' wallets.
