Rebranding and visual identity for Chile’s iconic TV archive, blending 65 years of history with contemporary motion graphics.
(CLIENT)
13
(SERVICES)
Design
Strategy
Motion Design
Branding
The challenge was to revitalize 65 years of Chilean television history. With a video library deeply rooted in the collective unconscious, the goal was to transform this valuable cultural heritage into a vibrant, youthful brand. We had to find the perfect balance to attract new audiences without losing the emotional weight and identity of the figures and shows that defined the country's culture.
We implemented a visual language of "digital collage" and stop-motion animation to project a contemporary gaze onto the archive. The key technique was rotoscoping, which allowed us to re-illustrate historical footage, injecting it with vibrant textures and colors without altering its essence. We developed a graphic package with fast-paced, "clip-style" capsules designed to rescue unforgettable moments and celebrate the legacy of legendary shows under a cutting-edge aesthetic.
The result is a fresh and disruptive brand identity that has successfully repositioned the channel's historical archive. The proposal has received an exceptional response, turning iconic moments into trends once again through a modern visual language. 13REC stands as the definitive emotional bridge between the glories of the past and the energy of the present.
