VIÑA 2024 / Campaign

VIÑA 2024 / Campaign

A great honor for us to have the opportunity to propose a different piece for the launch of the world's largest Latin festival VIÑA 2024.

We conceived, directed, and produced this piece where the challenge was to immerse the animators in a world full of sensations, in a virtual setting that would capture the energy of music and celebration within the festival. To achieve this, we challenged ourselves to create our first Virtual Production piece using 120 meters of screen, thanks to our friends at @madisfilmschile and their state-of-the-art studio.

The result is a piece where the animators soar and are within a kind of festival metaverse, announcing the imminent arrival of a new edition, along with the introduction of Pancho Saavedra as the new host.

- BTS -