Huawei / Y Series Alexis

Huawei / Y Series Alexis

Alexis Sanchez is the most famous chilean soccer player in the world. He is very talented and represent the chinese giant technology company Huawei. With our friends of Raya Agency and Paraiso Films we created an animated language to present the new Huawei´s Y Series to our audience: the Y generation.

The art direction is inspired on the internet Meme culture, animated GIF and retro video games. All together integrated over the master movements of Alexis, representing his power with a lot of fun.



The design process was very fun. Different graphic styles together in a long time piece (2 minutes 30 seconds), working with 3D graphics and a lot of frame by frame 2d animation, all integrated in compositing over the footage filmed by Paraiso Films.